Ted Mininni, a blogging brand consultant, adds a bit more context to the Honest Tea deal with Coke and the thinking of the beverage giant. "There isn’t any doubt that ready-to-drink teas are experiencing meteoric sales, much like energy drinks did a short time ago."
Thanks for pointing that out, Rob. His Murketing blog also offers insights on Goldman's interview with ChewsWise, and we look forward to his upcoming book, BUYING IN: The Secret Dialogue Between What We Buy and Who We Are.