A couple of years ago, an NYU grad student interviewed me on camera for a student project on organic food. Then I kept running into her at various organic events as the project has blossomed into a real film. And now the former student, Shelley Rogers, has won some impressive help for her project, What's Organic About? I am not endorsing it -- having not seen it -- but the preview clip is compelling and hints at some familiar fissures, such as local v. organic, big v. small.
If you're in the organic food industry, you'll recognize some of the figures, including the inimitable Marty Mesh of Florida Certified Organic, whose usual antics (opps, I mean statements) at National Organic Standards Board meetings are only matched by the inimitable Jim Pierce of Organic Valley (whose brief statements to the board should be collected and published as organic poems, haikus and parables. In the future, he should try limericks.) In any case, Marty's in the movie and I look forward to seeing more. Now without further adieu, a promo clip: