In the high-tech world, they used to have a saying, "eat your own dog food." It's the equivalent of walk the talk. Here's the foodie world equivalent in a wonderfully considered piece on Alice Waters, who lent her good name to a controversial gated development in Montana. Charlotte McGuinn Freeman, who lives nearby, writes at Ethicurean:
I cannot see how a gated development of second-homeowners who will fly in and out on their private jets can be called sustainable or viewed as contributing to the health of our community. So I cannot understand why Alice Waters — someone who has always seemed to be deeply invested in the health of real communities, someone who wanted to build a restaurant that was like a home, someone who is creating gardens in underserved elementary schools, someone who is actively promoting real, slow, actual food purchased from real farmers – I cannot understand why she has lent her support to a developer who seems to represent everything that is antithetical to real community-building.
As I commented on the post, the food world has been caught in a closed-end loop on sustainability for some time, since it is accessible to so few. It needs to break out beyond this "leading" edge if it is going to get anywhere. And I think, in this piece, Freeman is offering a reality check. Are mission and values aligned in the work? A question, obviously, not just for companies who get most of the heat.